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Ask Paf

An architecture portfolio that feels like standing in the rooms.

Website

Vela Architects: the home page of the website
PF-21 · Concept / demo
Status
Concept / demo: designed and built by the studio to show the process. Not a paid client project.
Example brand
Vela Architects
Sector
Architecture
Services
Strategy, Design, Build, CMS, Motion
Sheet
PF-21
Timeline
3–4 weeks

How do you let the buildings do the talking on a screen?

A brochure, when they wanted a room.

/01 The brief

Vela is an architecture practice that has built houses and public work on the coast since 2011. Their old site read like a brochure: tidy, wordy, and nothing like standing inside one of their buildings.

Their readers are private clients, developers and competition juries, people who judge space for a living. The brief was to let the buildings speak: full-bleed photographs, every project easy to find, and very little else.

Vela Architects: the home page, scrolled
The home page, top to bottom

Six pages, two languages, and an index of everything built.

/02 The first sheet

The sheet set the goal as more commissions on the coast. It listed six pages, Home, Index, Project, Studio, Journal and Contact, in two languages, with scroll motion added for the project pages.

Content came from the studio’s own photo archive, its drawings and short texts by the partners. We sorted the archive with them before any design started, so we knew which projects could carry a full page.

PF-21 · Approved

Type
Portfolio website
Who it's for
Private clients, developers and competition juries
Goal
Show the built work and win more commissions on the coast
Pages
Home, Index, Project, Studio, Journal, Contact
Features
Filterable project index, image-led project pages, scroll motion
Content
Studio photo archive, drawings, short texts by the partners
Languages
The local language and English
Timeline
3–4 weeks
The sheet, drawn before a page was built

Limestone paper, ink and one Aegean blue.

/03 The look

The palette is the studio’s material: limestone white, ink and a single Aegean blue for links and the active filter. Switzer sets everything plain and even. Instrument Serif appears only in project titles, like a name cut into stone.

Photographs run edge to edge. Text sits in narrow columns beside them, never on top. There are no carousels: you move through a house by scrolling, the way you would walk from the front door to the terrace.

A detail, up close: the type and spacing at the size a visitor reads them.
Vela Architects: a detail of the home page

Every job since 2011, filterable by programme and year.

/04 The pages

The Index lists every project the practice has built, filterable by programme and year: houses, hotels, public work, interiors. A jury can go straight to the public work, and a private client can see every house on the coast.

Project pages are paced like a walk through the building: arrival, the main room, the light, the details, then the drawings. Each ends with the next project, so a visitor keeps walking instead of going back to a menu.

Vela Architects: the project page
Vela Architects: the project page
Vela Architects: the index page
Vela Architects: the index page

Full-bleed photographs, cropped for a hand-held screen.

/05 On the phone

Developers forward links to each other, and those links get opened on phones. Each photograph has a crop chosen for a tall screen, so a facade is never shrunk into a thin strip, and drawings can be opened full screen.

The index becomes a single list with the filters in a sheet at the bottom of the screen. The scroll motion stays, but softer, and it switches off for visitors who ask their device for less movement.

Vela Architects: the website on three phones
On the phone

A portfolio the partners update after every shoot.

/06 What was drawn

Vela is built in two languages, with the full project index, project pages built from the studio archive, a journal, and a studio page about the partners and the way they work together.

The partners update the site themselves. After a photo shoot they add the images, write a short text and publish the project in both languages, without waiting for us to schedule it.

  • Six pages in two languages
  • Project index filterable by programme and year
  • Image-led project pages from the studio archive
  • Scroll motion that respects reduced motion
  • Journal and studio page
  • Editor the partners use after each shoot

Image-led, without making visitors wait for the images.

/07 Performance & access

Large photographs are the point of this site, so we treated their weight as part of the design. Each image is served at the size the screen needs, and the next one loads while you are still looking at this one.

Before launch we checked that text stays readable at double zoom, that every photograph has a written description, and that the index filters work with a keyboard alone. The same list runs again every Friday.

Drawn and built by Paftane: Strategy, Design, Build, CMS, Motion.

Related notes

  1. One site, two languages: writing for local and English readers
Service: Website →
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