A template or custom design?
A ready-made template is a quick, cheap start; but other sites use the same template, and you fit your content into its mould. With custom design the pages are drawn around your content and the path your customers take; with Paftane the Starter package starts from $1,200 and takes 2 weeks.
Ready-made templateFrom a theme store or a site builder
A studio you talk toAt a glance
Look
Ready-made templateThe template’s look The template’s look; others use it too.
Made for you, from scratch Made for your business, from scratch. For you: Visitors don’t mix you up with someone else.
Time
Ready-made templateA few days
Starter 2 weeks, Studio 3–4 weeks Starter 2 weeks, Studio 3–4 weeks; the date is written on your sheet. For you: A little longer, but with a date.
Budget
Ready-made templateStarts low
Starter from $1,200 Starter from $1,200, a Sprint from $600 for a small site. For you: You see the total in writing from the start.
Changes
Ready-made templateAs far as the template allows
Two rounds at each stage Two rounds of changes at each stage. For you: Your changes aren’t boxed in by a template.
Side by side
| Subject | Ready-made templateFrom a theme store or a site builder |  A studio you talk to |
|---|---|---|
| LayoutFor you: Every page does one job. | The content fits the mouldThe content fits the template’s mould | The mould fits the contentThe mould follows the content, drawn on the sheet |
| SpeedFor you: Less waiting on a phone. | Many load extras tooMany templates also load the sections you don’t use | Only what is needed loads |
Which one suits you?
Six cases where Paftane stands out and three where the other way fits better, both told honestly.
Your site is the main channel that brings you customers.
- Set up for GoogleTitles, descriptions, a sitemap and structured data are in place on every site.
- AI assistants read it tooOpen to assistants like ChatGPT; llms.txt and structured business data in every package.
- Your own panel, every packageChange the words yourself and see visitors and incoming requests on one screen.
- A preview every FridayWith a preview link you watch the site grow, without waiting for a meeting.
- First 30 days of care includedSomeone to write to when you get stuck; after that, monthly care by scope if you want it.
- Domain and code are yoursThe domain, the code and the accounts are in your name from day one; you are tied to no one.
You want to test the idea on the lowest budget, and the site plays a small part.
- Test an idea fast, with the lowest budget.
- The site plays a small part, like a contact card.
- Your content already fits the template’s layout.
Common questions
Not answered here? Ask Paf or tell us about your project.
A ready-made template or custom design?
A ready-made template is a quick, cheap start; but other sites use the same template, and you fit your content into its mould. With custom design the pages are drawn around your content and the path your customers take; with Paftane the Starter package starts from $1,200 and takes 2 weeks.
Can I start with a template and move to custom design later?
Yes, most businesses do. When you move, the content comes along and the old addresses are redirected; for a whole new design, there is our Site refresh service.
Is custom design always more expensive?
At the start, yes. But paid plugins, hours of adjustments and subscriptions added to a template add up over time. Our quote is written and fixed, so you see the total from the start.
Does Paftane use templates?
No. Every site is drawn from its own sheet. What repeats is our way of working and our quality checklist, not the look.
Still not sure?
Tell Paf about your business in a sentence; it draws a sheet with the pages, the time and the price. Then you decide.