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Ask Paf

Every website starts as one sheet. Every week written down up front.

A typical site is live in week 4. Payment in three parts: at the start, at design sign-off, at launch.

  1. Design previewpreview.yoursite.comyoursite.comYouWe run a small bakery.The person drawing your siteWhere do orders come from?YouBy phone. We want web orders.Sheet · Your BakeryHomeMenuOrderAboutContactLaunch: week 4ApprovedExampleFresh,every morning.Order now12ExampleOrder nowLiveDesign previewpreview.yoursite.comyoursite.comYouWe run a small bakery.The person drawing your siteWhere do orders come from?YouBy phone. We want web orders.Sheet · Your BakeryHomeMenuOrderAboutContactLaunch: week 4ApprovedExampleFresh,every morning.Order now12ExampleOrder nowLive

    01

    We talk.

    A call or a few written answers. You talk to the person who will draw your site.

    • Week 1
    • You talk to the design team directly
    • 1st payment at the start
  2. Design previewpreview.yoursite.comyoursite.comYouWe run a small bakery.The person drawing your siteWhere do orders come from?YouBy phone. We want web orders.Sheet · Your BakeryHomeMenuOrderAboutContactLaunch: week 4ApprovedExampleFresh,every morning.Order now12ExampleOrder nowLiveDesign previewpreview.yoursite.comyoursite.comYouWe run a small bakery.The person drawing your siteWhere do orders come from?YouBy phone. We want web orders.Sheet · Your BakeryHomeMenuOrderAboutContactLaunch: week 4ApprovedExampleFresh,every morning.Order now12ExampleOrder nowLive

    02

    We draw.

    First you approve the one-page sheet. Then the pages are drawn with your words.

    • Weeks 1–2
    • Two rounds of changes at each stage
    • A preview link every Friday
  3. Design previewpreview.yoursite.comyoursite.comYouWe run a small bakery.The person drawing your siteWhere do orders come from?YouBy phone. We want web orders.Sheet · Your BakeryHomeMenuOrderAboutContactLaunch: week 4ApprovedExampleFresh,every morning.Order now12ExampleOrder nowLiveDesign previewpreview.yoursite.comyoursite.comYouWe run a small bakery.The person drawing your siteWhere do orders come from?YouBy phone. We want web orders.Sheet · Your BakeryHomeMenuOrderAboutContactLaunch: week 4ApprovedExampleFresh,every morning.Order now12ExampleOrder nowLive

    03

    We launch.

    Built and moved to your domain. The site, domain and code are yours from day one.

    • Weeks 3–4
    • 2nd payment at design sign-off
    • 3rd payment at launch
  4. yoursite.comOrder nowOctober noteSpeed checkedBackup takenUpdatedExampleOrder nowOctober noteSpeed checkedBackup takenUpdatedExample

    04

    We maintain.

    After launch the site stays fast, safe and current. What you need next gets added.

    • After launch
    • Updates and backups
    • Monthly, stop any time

A typical site, week by week

  1. 1Listen · The sheetFriday preview
  2. 2DesignFriday preview
  3. 3BuildFriday preview
  4. 4LaunchFriday preview
  5. ThenCareMonthly, if you like

Sprint 1 weekStarter 2 weeksStudio 3–4 weeksShop 5–6 weeksCustom 8+ weeks

Between 02 and 03

You approve. Nothing goes live without it.

Click anywhere on the preview to leave a comment; the person drawing your site answers right there. While a comment is open, the approve button stays locked.

ExampleDesign preview · round 2

12

Click anywhere to leave a comment

  1. 1

    Could the heading be a little bigger?

    The person drawing your siteDone. Could you take a look?

  2. 2

    Can the button say “Order on WhatsApp”?

2 open comments. Nothing goes live until you approve.

Launch-day checklist. Nothing opens until every box is ticked.

Before your site opens on your domain, these eight jobs are done and checked one by one. We are with you that day.

Launch day

  1. Domain connectedYour site opens at your own address; the domain is in your name.
  2. Secure connection (SSL)The address opens with https, and the browser never says “Not secure”.
  3. RedirectsOld addresses lead to the new pages for good; http and www go to one address.
  4. Search ConsoleThe sitemap is sent to Google; this is where you watch how you show up in search.
  5. AnalyticsVisitor tracking works; the first visits show up in your panel.
  6. Speed checkMeasured on a phone; anything that slowed it down was fixed before launch.
  7. AccessibilityIt works with a keyboard, images have descriptions and the text has enough contrast.
  8. BackupThe first backup of the live site is taken; if anything goes wrong, we can go back.

Your weeks. Pick your package.

Every week three things are clear: what you do, what we do and what is in your hands on Friday. Two rounds of changes at each stage.

See packages and prices

Studio3–4 weeks

  • Your part
  • 1call
  • 3yeses
  • 2rounds of comments

1Payment, in three partsFriday preview link

Week 1Listen · The sheet1Payment: at the start

You

  • One call
  • A yes to the sheet

We

  • We listen and ask questions
  • We draw the sheet

In your hands on Friday

  • Your sheet, with dates
  • The site, domain and code are yours from day one

Questions about working together

The questions we hear most about weeks, approvals and working together.

What do you need from me?

Three things, each with a date on your sheet: an hour for the first call, your words and images by the end of week two (or we write them), and one person who can say yes.

What happens if something slips?

You hear it from us that Friday, with the reason and a new date. If we slip, we add hands rather than cut what is on the sheet. If content arrives late, we agree the new dates together, in writing.

Can I change my mind halfway?

Yes. Small changes fit inside the two rounds at each stage. A bigger one, like a new section, goes on the sheet with its weeks before we start it, so nothing surprises you.

What do I get at handover?

The site on your domain, the editor with your own login, a short video made for your site, and the keys: domain, hosting, code and analytics in your name. Nothing is held back.

Tell Paf what you have in mind.

or tell us about your project

Request a call time

Pick a time that suits you. A person confirms it by email within 2 working days.

Day
Time · GMT+3

Or write to [email protected]