Old addresses are kept
Every old address goes to its new page with a 301; Google keeps what it found.
Website refresh
Paftane refreshes the site you already have: type, colour and the key pages are redrawn, your logo is tidied up, and your old addresses redirect to the new pages. Your name and your domain stay the same.
In short
- What do we do?
- We redraw your siteThe name and domain stay the same.
- Who is it for?
- Businesses people knowWhose site looks dated.
- How long does it take?
- 2–4 weeksDepending on the size of the site.
- How much does it cost?
- By written quoteOne section: Sprint, from $600.
What a site refresh includes
All five in every refresh.
Same name, a clearer site
The key pages are redrawn with your own content.
Type and colour
A tighter palette, and type that reads well on screen.
Your logo, tidied up
Your mark is redrawn cleanly, not replaced.
Fast on a phone
Refreshed pages open fast; search and analytics come set up.
Site refresh price
By written quote, once we have looked at your site.
Site refresh
We redraw your site with new type, colour and key pages; the name stays the same.
PriceBy written quote
2–4 weeks
Included
- A look at what you have
- Type and colour
- Logo tidy-up
- Key pages redesigned
- Redirects from old addresses
- A panel you can use yourself
Not included
- A brand-new name or logo
- New featuresIn Website
- Print and packaging
- Domain and hosting fees
Sprint
Only one section? Refreshing one section is a Sprint.
From$600
1 week
Talk about Sprint- Move your site to us →
- All packages →
- Final number in a written quote, excluding VAT.
Technical services
If you need more, as separate services.
How a site refresh works
2–4 weeks, depending on the size of the site.
01 · Week 1
We look at your site
A call and a look at your site: what works, what confuses, what should stay.
- A call or written answers
- A look at your site
- A short brief
02 · Week 1
You approve the sheet
One sheet: what changes, what stays, and the weeks. We do not start drawing until you say yes.
- What stays, what changes
- Dates on one sheet
- Yes to the sheet
03 · Week 2
We redraw it
Type, colour and the key pages are redrawn with your content. Your logo is tidied up, not replaced.
- Type and colour
- Desktop and phone
- Two rounds of changes
04 · Week 2
We build it
The refreshed pages are built, and every old address redirects to its new page.
- Preview every Friday
- Old addresses redirect
- Your panel is set up
05 · Week 3
We launch it
The refreshed site goes live on the same domain. Old addresses work, and Search Console is checked.
- On the same domain
- Search Console check
- A video on editing
06 · After launch
We look after it
After launch the site stays fast, safe and current. What you need next gets added.
- Updates and backups
- Small changes
- Monthly, stop any time
- Refresh2–4 weeks
- Sprint1 week
Site refresh example
A real project: the old site and the new one.
Before
After
Ortac Global
ortacglobal.com · 138 old addresses tested, 33 old posts redirected
Who it is for
Businesses people know, whose site looks dated.
People know your name, but your site looks dated
You want to keep your logo and tidy it up
Your key pages should say more, more clearly
If it is not for you
- You want a brand-new name or logo
- Your site needs new features, not a new lookWebsite →
- You are looking for print and packaging work
Frequently asked questions
Not answered here? Ask Paf or tell us about your project.
What does Paftane do in a site refresh?
Paftane refreshes the site you already have: type, colour and the key pages are redrawn, your logo is tidied up, and your old addresses redirect to the new pages. Your name and your domain stay the same. It takes 2–4 weeks, depending on the size of the site; once we have looked at your site, a written quote sets the price.
How much does a site refresh cost?
A site refresh depends on what you have. First we look at your site; the written quote you get in 2 working days sets the number. If only one section needs a refresh, Sprint starts at $600 and takes 1 week.
Packages and prices →How long does a site refresh take?
2–4 weeks, depending on the size of the site. Through design and build a preview link arrives every Friday; your dates are on your first sheet.
What happens to my old addresses and my place on Google?
Old addresses redirect to the new pages with a 301, so Google keeps what it found. In Ortac Global’s refresh, all 138 addresses of the old site were opened on the new one before the switch; 33 old blog posts that would have landed on an empty page were redirected to the closest new page.
The Ortac Global case →Will we lose our logo?
No. We redraw the mark you have so it reads cleanly on screen. A brand-new logo is not part of a site refresh.
How many revisions do I get?
Two rounds at each stage: on the sheet, on the design and on the build. Small fixes after launch are part of care.
Who owns the design and the code?
You do, once the project is paid. The domain, the hosting account, the code and the content are in your name from day one.
Who is a site refresh not right for?
If you want a brand-new name or logo, that is not a refresh. If your site needs new features rather than a new look, Website is the better start. We do not do print or packaging.
Website →