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Ask Paf

Website speed and performance Your site opens on a phone without the wait.

We don't add speed later; we build the site that way from the start. It is in every package, at no extra fee.

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In short

What do we do?
A fast siteText first, then images and light.
Which package?
Every packageNo extra fee.
Checked where?
On a real phoneBefore handover: speed and accessibility.
Your current site?
We move itNo standalone speed work on someone else's site.

What we do

All of it while we build the site.

Measured on a phone before launch.

Speed and accessibility are checked on a real phone before handover.

Text first, extras after.

Text can be read at once; images and motion follow.

Every screen gets its own size.

A phone doesn't download the big screen's file.

The font doesn't hold up the text.

The font comes from the site's own server; the text reads at once.

Loaded once, then ready.

Files that don't change are kept on the phone; the second visit opens fast.

How speed is set up

It starts in the design and ends on a phone.

The whole process →
  1. 1While we design

    • Text firstImages, light and motion follow.
    • Reduced motion settingIf it is on, the page arrives still and finished.
  2. 2While we code

    • Pages that arrive readyPrepared on the server.
    • Images sized to the screenA phone gets its own size.
    • New image formatsThe same picture, a smaller file.
    • Self-hosted fontsThe text doesn't wait for the font.
    • Cached filesNot downloaded again on the second visit.
  3. 3Before launch

    • Measured on a phoneWith PageSpeed Insights.
    • On a real phoneSpeed and accessibility.
    • Vercel or CloudflareThe account is in your name.

Performance pricing

In every package, not an add-on.

All packages →

Starter

The same setup on every site.

From$1,200

SpeedIncluded

Get a Starter quote
  • Text first, extras after
  • Images sized to the screen
  • Self-hosted fonts
  • Cached files
  • A phone check before launch
  • A speed score or secondsNot promised

Studio

Popular

More pages, the same speed.

From$2,400

SpeedIncluded

Get a Studio quote
  • Everything in Starter
  • Motion where it helps
  • Respects reduced motion
  • A speed score or secondsNot promised

Your current site

A site someone else built: we move it.

PriceIn your sheet

RouteMigration

See the migration
  • Pages move to the new setup
  • Images made smaller
  • Speed measured on a phone
  • Speed work on the old siteNot done

The final figure comes in a written quote, excluding VAT. The same in Sprint, Shop and Custom.

Speed tools

Where we measure and where we publish.

  • PageSpeed InsightsWe measure on a phone before launch.
  • VercelHosting, the account in your name.
  • CloudflareHosting and domain.

You see it in your panel

Site health is in the panel in every package.

  • Site healthSecure connection, backup, speed.
  • Where visitors came fromIn every package.
  • Monthly speed checkWith monthly care.

Frequently asked questions

If your question isn't here, ask Paf or write to us.

What does Paftane do for site speed?

Performance is the work that makes your site open on a phone without the wait. At Paftane we don't add speed later; we build the site that way from the start: text comes first, images are sized to the screen, the font never holds up the words, and files that don't change are kept on the phone. Before handover we check it on a real phone. It is in every package, at no extra fee.

Does performance cost extra?

Performance is in every package, inside the package price: Starter starts at $1,200, Studio at $2,400. We don't promise a speed score or a number of seconds; what we promise is how the site is built. If your current site is slow and was built by someone else, we make it fast by moving it to us; the price of the move is written in your sheet. Prices exclude VAT.

Packages and prices →
Do you promise a speed score or a number of seconds?

No. Scores and seconds change with the phone and the connection being measured. What we promise is how the site is built: text first, images sized to the screen, self-hosted fonts. Before handover we check it on a real phone.

Don't light and motion slow the site down?

Light and motion come after the page can be read; they don't hold up the text or the first image. A visitor whose phone has the reduced motion setting on sees the page still and finished.

My current site is slow. Will you speed it up?

We don't do standalone speed work on a site someone else built. You move your site to us: the pages and content move onto our setup, and everything described here is set up during the move.

A fast site starts with a conversation.

or tell us about your project

Request a call time

Pick a time that suits you. A person confirms it by email within 2 working days.

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Or write to [email protected]